People starting their own business don’t always understand the importance of some elements they may have ignored until they feel the negative impact. And as a startup CEO, I was in that stage until I started to learn and watch the biggest brands and apply them in my own company.
Probably everybody is familiar with the word “branding” but not with how much work is behind it. Or, in other words, the stages that begin branding until you manage to build an identity for your brand that will give a boost to your business.
