Value is impossible to prove if you’re not measuring anything.
We found that 72.3% of respondents in our survey aren’t measured on specific content goals, leaving 27.7% being measured. When you’re trying to find the value of content, but aren’t measuring anything, that’s a problem.
Why get measured in the first place? Proof of success leads to departmental growth. Technical documentation teams have the tendency to fade into the background enough already. Taking the initiative to quantify success ultimately helps documentation teams step into some of the limelight they’ve long deserved.
