There’s never been a more crucial time to differentiate your business, whether you sell on Amazon, drop ship, own an e-commerce store, or even if you’re in SaaS. Technology has greatly reduced the barriers to starting a business, meaning you can only expect the competition to become even more fierce.
If there’s nothing differentiating what you and your competitors offer, buyers will only focus on price. From there, things can only go downhill as prices race to the bottom and profit margins become vanishingly small.
