There are a lot of misconceptions when it comes to the term “content marketing.” One belief is that content deployment should be carried out with the same approach you would use with a traditional mixed-media campaign.
- Understand the short and long-term goals of your marketing
- Decide what content best delivers these goals
- Deliver the right content on the right channel property
If you draw it up like that, marketing seems trivial. Although social deployment and content media are entangled in the same marketing fabric, they are not the same.
