The #StopHateForProfit campaign is one of the latest and largest responses to the current Black Lives Matter movement. However, its call to action—for businesses to pause their Facebook ads for July—creates a challenging situation for small businesses in the midst of economic hardship brought on by the pandemic.
In this post, we’re going to cover what the #StopHateForProfit movement is, how to assess the extent to which your business can participate, as well as various ways to support the Facebook ad boycott depending on your circumstances.