Anyone who has been to Europe or visited a European website in the last year or two has probably felt “cookie fatigue.” Every time I visit a website, I learn about the phenomenon firsthand, trying to use the internet and getting stopped before each page. I pick a box, accept cookies, and click another to proceed to where I want to go. Accept, accept, accept. Every. Single. Website.
Of course, this happens in the U.S. every day, but in Europe, it is excessive, the perfect example of “privacy done wrong.” While the European Union’s General Data Protection Regulation (GDPR) is the most advanced data protection policy, giving users the right to privacy over their data, no one would call this the best way to go about it.
