Creative content is the most important part of a successful mobile video ad. Your photos, videos, Stories, copy, and music matter. They are the only things your customers see and therefore are your biggest chance to grow your business.
That’s why we’re opening our guide to mobile video with this article. We want to inspire you to dive into Facebook and Instagram ads with the mind of a creator. Let’s look at the different ways good creative helps marketers win, along with examples of successful ads to prove it.