It has been said that no content marketing strategy is complete without social media but for entrepreneurs new to marketing, social media can be overwhelming. It’s easy to spend hours networking on social media sites with results that are less than exciting.
However, social media has real power to bring awareness to your content and to your business. A report published by Statista found that the majority of bloggers today promote their blog content via social media sites. And once they arrive at the blog they’re more likely to take action, including downloading more content or signing up for an opt-in offer. Sixty percent of buyers say blog posts are valuable in their buying process (Demand Gen Report).
