Attention has always been a currency in marketing, but with the rapid increase in short-form video popularity in recent years, social media platforms like Tiktok, YouTube Shorts, Instagram and Facebook Reels have become the prime marketplace for user attention. Apps that trace their roots to a place for memes and short dance videos are now leviathans in the realm of internet marketing. To effectively compete in the online marketplace, businesses need to have a presence on social media, and short-form videos are the content pushed the most on these platforms. The bottom line is simple — creators who have the most eyes on them can turn those views into profitable calls to action.
