Instead of just diving in, let’s take a step back and demystify SEO for a second. When it comes to SEO strategy, there’s really only one constant. If Google doesn’t know who you are, no one does. So, you need to make sure that Google knows and values your brand, site and content. Jut how do you do that?
Well, your placement on search engine results pages (or SERPs) comes down to a variety of factors, but they all revolve around a common theme: being useful to the user. And that’s not by accident. Google understands that people will only continue to use its service if it’s the best search engine in town -; meaning that its continued relevance relies on its ability to always provide the right answer.
