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The Top TikTok Influencers of 2021

September 9, 2021

Since its launch in 2016, the social media platform TikTok has seen explosive growth. The go-to social media platform for short-form videos spanning from fifteen seconds to three minutes has garnered over a billion users and downloaded over 200 million times in the US alone. The appeal of TikTok is that it lets users use the platform to create and share popular videos that include dancing, comedy, education, and more. The popularity of TikTok makes it possible not only to advertise but piggyback on the fame of influencers to promote their brand and products. Small businesses too are also tapping into the power of TikTok because it is extremely mobile-first and focuses on authenticity and creativity, rather than dwelling on boring curated messaging that appeals to a larger audience.

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