The world is changing in a big way. From a global pandemic that altered the course of work in one weekend to significant calls for political and societal change. For brands, if you’re not keeping up, you may be dying.
Your brand is dying
To say that a brand is ‘dying’ may be provocative and turn some heads, but it only signals how ‘human’ a brand is and can be. If a brand is dying, it is seen in the public eye as human, embodying specific characteristics, capable of living and breathing. Also, for a brand to become more human, it must change, evolve and take risks, ultimately leading to its longevity.
