You’ve just finished documenting your marketing strategy for the next quarter, planned out all your projects, and set your goals. So much work goes into this aspect of your job, you can’t help but feel a little exhausted from the process.
And quantifying the value of putting so much time into this process is difficult. You know (or hope) that all this work isn’t in vain, but putting a hard number on the return on investment is no easy feat.
