“Jingle bells, jingle bells, jingle all the way. Oh! what fun it is to ride in a one-horse open sleigh.” That’s right, with the Black Friday craze over, we’ve officially reached part two of the Golden Quarter, the three-month-long retail rush that generates a large chunk of revenue for brands and retailers. Mind you, the competition is extra fierce this time of year, so you’ll need a sound holiday loyalty campaign that relies on more than just discounts.
