There’s not a handbook of social networking rules for media pros to follow. But there are proven ways to increase your followers and fans while showing your audience you’re an authority in the media industry.
Social Networking Rule #1: Stop the Constant Sales Pitches
Offer content beyond a blatant sales pitch. If you’re using Twitter, Facebook, Google+, or other social networking platforms just to sell, sell, sell, your followers will quickly grow wise that you’re wasting their time.