Anytime someone is trying to sell a company, the first thing they look at is the price the buyer is offering-;whether that’s $20 million, $100 million, or more. It’s all very exciting and it’s easy to get dazzled by the numbers. And I know we all have a spreadsheet calculating the impact on our personal balance sheet of such a price!
But before you get carried away looking at new cars and homes, you need to consider two things that are even more important than the price (not including the terms of the deal, which I’ll cover in a separate article). The problem is that a lot of people who have never sold a company before overlook these two things and get dazzled by the headline price-;and they always end up sorry that they did.
