Understanding and using inbound marketing is one of the best things you can do to increase your revenue and profits while also increasing the brand loyalty and trust your business receives. The problem is that too many people don’t think about leads and instead focus just on sales. They believe the goal of their website or social media page is to convert as many visitors as possible and to maximize their sales. The irony is that this actually ends up driving away a lot of potential customers and actually reducing their profits significantly.
