“How can I better reach different audiences visiting my HubSpot website and serve the applicable content?”
If you’ve ever wondered this, there is a solution: Smart content.
Keep reading for a look at what that is and how you can apply it to your site.
First Off, What is Smart Content?
According to HubSpot, smart content (sometimes known as dynamic content) refers to any aspect of your website that changes based on the interests or behaviors of your visitors. For example, if you knew someone from Italy was visiting your site, you could tweak a module to show content relevant to their culture. You can also create a custom experience for every person based on:
