In recent years, video has gained significant popularity amongst advertisers. According to Wyzowl’s 2021 State of Video Marketing report, 87% of video marketers report that video gives them a positive return on investment (ROI). One reason why video performs so well is that this ad format incorporates audio and visual elements that appeal to multiple senses. Video ads like native, native outstream, in-stream and interstitial capture—and hold—the attention of viewers.
Why Video Marketing Metrics Are Important
Metrics are an important part of any programmatic campaign. Regardless of if you’re running a campaign on video, native, display, audio, or another channel, metrics are what will measure the success (and ROI!) of your media mix.
