If you spend some time looking at projections for the future of content marketing, there’s one thing you’ll continually see: video is the future.
The move to video shouldn’t be a surprise, though. Video content is easier to consume and often feels more personal than a blog post. In addition, the rise of vloggers on YouTube has normalized the idea of putting themselves in front of the cameras, and every minute 300 hours of video are uploaded to YouTube.
Google video searches generate 41% more clicks. This information alone is worth the production of the video.
