Technology enables brands to connect with consumers like never before, and changing strategies to best utilize tech is a necessity. Bynder’s 2021 State of Branding Report found more than one-quarter of those surveyed were most concerned with how to successfully reach their audiences in increasingly crowded digital channels.
This worry drives innovation, but just because a marketing strategy is new doesn’t mean it’s effective. Think of Google+ accounts. Keyword-stuffed blog posts. The marketing department junk drawer is filled to the brim with marketing trends that never stuck. Now, it’s time to add static, one-way content to the mix.
