If you’re betting on email to boost sales this holiday season, you have the right mindset. Last year, online retail sales grew 11.3% over 2020 to more than $218 billion, according to the National Retail Federation. Although the ease of pandemic restrictions will bring more people to stores, email remains an effective way to drive online revenue.
How will you use email to boost holiday sales for your business this year? With inflation hitting the highest rate in 41 years, you must make sure your campaigns have the best chance of landing in the inbox — and convert.
Here are five ways to prepare your email program for the busy shopping season ahead.
