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What Information Does Your Copywriter Need to Create High-Converting B2B Copy?

November 18, 2020

A copywriting project can have many moving parts, especially if you’re working on a large initiative such as a website or white paper.

With so many items on your project’s “to-do” list, it’s hard to know where to start.

In fact, one of the first questions clients ask after they hire me is, “What information do you need to get started?”

Here’s a list of items your copywriter needs to ensure that your project flows smoothly and delivers results:

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