After two months of conversations, demos, and meetings, you’ve just closed a large account for your company. The contract is signed and your new customer is excited about implementing your product/service. But now what? The new customer is happy for now and should be kept that way. It’s time to turn your customer over to account management.
What is account management? It’s a crucial extension of the sales process. Good account managers are able to pick up where sales left off and assist with customer retention and expansion. The focus of account management is nurturing customer relationships.