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What is Instagram Threads And How Can It Help Your Business?

October 10, 2019

Back in 2017, Instagram released and then subsequently shut down a private messaging app called Direct.

The app was aimed to rival Snapchat, much like Instagram’s “Stories” feature.

The app shut down came after a couple months with few international downloads, and all messages sent on it were transferred back to Instagram’s in-app direct messaging feature.

Now, a year later, Instagram is back at it, developing a new private messaging app called Threads.

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