When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take advantage of any sales incentive offered and expect to receive marketing emails from the company.
For a business with an online presence, opt-in email marketing is a way to reach prospects who have already shown interest in your products or services, and are more likely to buy. Here’s a deeper look at opt-in marketing and what both prospects and sellers should know, along with tips on how sellers can maximize opt-in rates and optimize successful customer engagement with subsequent emails.
