Perhaps you’ve wondered about pay-per-click (PPC) advertising and whether it could help your small business. The good news is that virtually any business can benefit from PPC advertising since this form of online marketing allows advertisers to control their budgets and target specific audiences. But what is pay-per-click advertising?
Before you get started with pay-per-click, you’ll need to understand a few things about how it works. You’ll probably also want to familiarize yourself with the most commonly used terms in the world of PPC. Read on for an overview of the fast-growing pay-per-click advertising industry and some examples of the top pay-per-click systems.