An essential postulate of effective marketing is reaching out to customers where they are. And as the most popular messaging app with a whopping 1.6 billion monthly users, WhatsApp is definitely where most of your customers already are. The good news is, now your business can also be on WhatsApp!
Even though WhatsApp initially started as a platform for users to connect with their friends and family, a section of it has slowly evolved into a potential medium for businesses to engage with their clients. Let us explore the what and how of WhatsApp Business, the benefits of WhatsApp chatbot, and why your business should be on the most popular messaging app.
