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Why Conversational Marketing Should Be a Priority for All Entrepreneurs

May 30, 2023

In the ever-evolving digital landscape, trends ebb and flow, but a few enduring ones manage to leave a lasting imprint. One such game-changer quietly revolutionizing customer interactions is conversational marketing. Despite sounding somewhat technical, the concept is simple — it aims to reintroduce the human touch into digital marketing, making business interactions feel more personal and less transactional.

Understanding conversational marketing

At its very core, conversational marketing replicates having a casual, friendly chat with your customers over a digital cup of coffee. It’s real-time, personalized and interactive, fostering a deep and meaningful connection between businesses and customers. Thanks to AI-driven chatbots, targeted emails, and direct messaging on social media platforms, personalized and engaging interactions are now feasible.

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