Despite what should be a maturing market, where people are clear on what Search Engine Optimization (SEO) is and achieves, the question, “What is SEO?” remains largely unanswered.
Let’s take a step back to examine SEO and the role it plays in Google searches.
Google exists to index, categorize and rank information. When someone searches Google, it’s Google’s job to show the most authoritative, expert, and relevant website first, and then continue down the list. To determine this ranking order, Google uses an algorithm.
