I love marketing. I’ve been obsessed from the early days. Done right, it gives you the ability to “buy growth.” How much do you want to grow your business this month? How big is your budget? That’s how much growth you can buy. That’s why I went into direct-response digital marketing. Not only was it a great way to provide value to B2B clients, but it was a personal passion of mine. I get really nerdy about it.
When I mentor aspiring digital entrepreneurs, I tell them to niche down. Don’t try to be generalists.
