While still an essential marketing channel for brands of all kinds, it’s no secret that email marketing has become a much tougher nut to crack since its inception. With open rates dipping below 25 percent across the board, spam filters becoming more sophisticated and privacy laws continuing to pile on, alternatives to email marketing are looking more enticing than ever before.
Additionally, with social media channels like Facebook continuing on the path of slashing organic reach and becoming a “pay to play” platform, the time to explore new marketing opportunities is now.
