When you run a small business it’s easy to want to focus on the big things. Things that will impact your revenue, or bring you publicity to get your name out there.
Nobody plans for a crisis to happen, but you should be prepared for when it does.
If your business has any number of employees or customers it’s important that you dedicate some time of business admin to creating or at least considering creating a Crisis Communication Plan. In times of uncertainty, stepping up to the role of leadership is vitally important to help reassure your employees and clients that things are under control.
