Your brand is more than just your product or service. It’s the story you tell about your business — the why behind what you do. And being able to tell that story consistently is essential to connecting with your audience. But how do you start?
1. Define your brand’s story
First, it’s essential to define what your brand story is. What are the values that drive your business? What makes you different from your competitors? Your brand story is the unique narrative that encompasses the values and differentiating factors that drive your business. It is essential to define your brand story early on to use it as a foundation for all your marketing efforts. There are a few key things to keep in mind when defining your brand’s story.
