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12 NPS Software Tools (Plus Ways You Can Do It Yourself)

Net Promoter Score, also called an NPS survey, is a valuable way of measuring customer satisfaction. It gauges how likely your customers are to recommend your brand to their family, friends, and peers. So, it’s very helpful to calculate your brand’s NPS score before you ask customers for reviews or start a referral program.

The NPS survey asks customers how likely they are to promote you on a scale of 0-10, with 0 meaning “least likely to promote” and 10 meaning “most likely to promote.” Your brand’s NPS score is calculated by subtracting the percentage of “detractors” (people who give an answer between 0 and 6) from the percentage of “promoters” (people who answer 9 or 10).

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