Brand monitoring is something you should’ve been doing yesterday — but the next best time to start is now. In all seriousness, monitoring mentions of your brand on social media and the web is essential for taking care of a bunch of things like: 1) online reputation, 2) customer service, 3) influencer marketing, 4) lead generation, 5) SEO — and the list goes on and on.
Monitoring and analyzing brand mentions on social media and the web is referred to as social listening. Essentially, it’s 24/7, fully automated tracking of brand mentions found anywhere on the Internet. What you do with social data afterward is limited only by your resources: social listening use cases are many, and so are the ways to get creative with it.
