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21 Questions to Help You Really Understand Your Customer

Today’s rapidly changing business environment calls for a new approach to sales, customer service, and relationship development. The need to become your clients’ trusted advisor in an uncertain world is very important during this time.

But this can be tricky in this virtual landscape for several reasons. First, when your customers are feeling reticent to buy or overwhelmed by current circumstances, you may find it challenging that you’re not able to “sit down” with them face-to-face to try to allay their concerns.

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