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3 Best Practices for Build Lasting Customer Relationships

For business leaders, the shift from traditional direct advertising and marketing of a brand to understanding who, why, when, where and how your brand can appeal to a customer, is huge. Today’s jargon is all about customer relationship-building that will last from the first interaction with a brand to the sale, to earning an ambassador for your brand. I know from experience that many CEOs and brand managers are not taking advantage of this new landscape. Here are some best practices to keep in mind:

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