Content marketing is one of the most important marketing tools you need to have in your toolbox as a startup founder.
The first reason is that content marketing has starting capital requirements close to zero, which is extremely valuable in the early startup stages where the resources you have to invest in your project mostly consist of the time and effort of your founding team.
The second reason is that content is a great way to engage with your target audience and get a better understanding of their wants and needs. After all, in the early startup stages, your main goal is to iterate on your offering and find product-market fit.
