Marketing’s Curse: Everyone talks a big game, but only few can prove it.
Want to see examples of B2B social selling paying off in a big way?
In initial consultations with a business that is interested in B2B social selling, one of the biggest hurdles is being able to show that social selling will work for them. I can show case studies, talk about previous successes, and educate business leaders on the benefits that social selling can provide — but without some third-party examples to show social proof that sliver of doubt will remain until the results start to speak for themselves.
