Last year was the year you met all of your co-workers’ pets, the year working from your couch became acceptable and the year of Peloton. As an alternative to gyms, Peloton has become a bonafide fitness phenomenon. It’s hard to scroll through Instagram and not see someone posting their ride stats.
Peloton has developed its brand by creating a socially engaging platform — hence why you see it all over your Instagram — with instructors verbally coaching riders through a workout. Alongside the instruction and coaching, there is a gamification component where riders compete against their own stats and against other participants on a real-time leaderboard. Riders also receive accolades for hitting weekly streaks, improving upon previous records or hitting new milestones.
