Once you have launched your business, the first thing you need to think about is how to attract customers to buy your products and services. Because obviously, you need customers for your business to be successful.
So you devise various marketing strategies to attract new leads, retain them and finally turn them into sales. However, the problem is that even though you’re successful in attracting new customers, you can’t retain them for too long.
They might purchase your products once or twice but after some time they just cancel their membership or stop returning to your site to make more purchases.