Your marketing team has been hard at work generating leads via email marketing, social media, gated content, SEO, PPC and other inbound-based campaigns. Your sales team is also jumping for joy to have all these marketing qualified leads!
But what happens to a lead when a sales member decides they are not ready to proceed through the sales process?
Do you have a process in place to keep your leads interested in your brand if they decide they’re not ready to purchase but you want to stay in touch for future opportunities?
