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3 Powerful Benefits of B2B Marketing Automation Tools

Your marketing team has been hard at work generating leads via email marketing, social media, gated content, SEO, PPC and other inbound-based campaigns. Your sales team is also jumping for joy to have all these marketing qualified leads!

But what happens to a lead when a sales member decides they are not ready to proceed through the sales process?

Do you have a process in place to keep your leads interested in your brand if they decide they’re not ready to purchase but you want to stay in touch for future opportunities?

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