If you’re an online retailer, it is as crucial for you to get totally clear about your ideal customers as it is for any other type of business. Maybe even more crucial.
That’s because retailers usually invest more time, energy, and dollars into marketing than service-type businesses. So, it’s critically important to put your products in front of the right people.
As a retailer, you have a treasure trove of information about your customers right in your shopping platform. Nearly every popular eCommerce platform, such as Shopify, BigCommerce, and WooCommerce contains data that goes a long way to help identify your ideal customers.
