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4 PR Tips for Startups to Ensure a Strong Campaign Finish

When we think of “the last mile” it’s usually in reference to that short, final leg of distance that must be covered to reach or bring something to a destination. The phrase comes out of telecom – used to describe the costly and complex delivery of cables from a provider’s trunk to a customer’s home – but since has been applied to industries like transportation and for such purposes as supply chain management. Marketing has its own last mile, too, particularly when it comes to public relations (PR) and launching and promoting tech products and services.

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