When it comes to building a loyal base of customers, few things are more important than delivering a positive experience. Just look at the potential fallout of a negative one: A recent report by Emplify found that after three unsatisfactory incidents, four out of five patrons would leave a brand they were previously loyal to.
On the other end of the spectrum, 72 percent of clients share their positive stories with at least six other people. By focusing on things that deliver truly unforgettable anecdotes, you can generate significant goodwill among existing clientele and be better positioned to attract new ones.
