With over 5 billion Internet users and $870.78 billion in online sales in 2021, storefront operations have struggled. They have had to raise the bar and the customer experience to survive. They can no longer get by with the same old, same old. There is some good news here, though. Even though the digital market is going to get bigger, baby boomers, Generation X and millennials are quite happy to participate in a shopping experience. You may even occasionally bump into a Generation Zer.