image: Constant Contact

4 Ways to Make Customers Crave Your Emails

Imagine as satisfying as freshly-baked cupcakes.

Sounds good, doesn’t it?

Your readers would bite hungrily into your content. And wait impatiently until the next time you hit send.

Could an email ever be that good?

For Sarah Waters, brand director of Treat Cupcake Bar, email marketing is one of the most effective ways to pique her customers’ appetite and get them to shop with her.

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