Business momentum is fickle. What you spent months, even years building towards evaporates in a single indecisive moment while swift and decisive action taken imperfectly is rewarded with opportunity.
What started as a simple week-long trip to New York became a dizzying month and a half journey in a flash. The adventure spanned seven states, six major cities, four climates, and three coasts. By the end of it, I changed flights 12 times, had to hire new people, buy new equipment and figure out how to keep normal business operations flowing.
When momentum kicks in, your only viable option is to go. As a business owner that means making arrangements at the last minute without the cushion of a travel stipend. Maintaining flexibility, cost efficiency and workflow becomes a daunting puzzle.
