Establishing strong branding for your small business is more important than ever in this crowded market space. It represents what your business stands for and dictates perceptions.
While it’s one of the most crucial decisions you make before launching your business, branding is certainly not written in stone.
There might be instances along the way when you realize you need to rebrand. This can be due to various factors ranging from a merger and change in business direction to staying relevant and changing with the times.